Founder · AI Automation
2024 — present
ISTE AI
AI sales assistants that advise customers 24/7 and help move conversations toward a purchase.
ISTE AI
AI manager · online
Overview
ISTE AI is the team I founded to apply AI to real company workflows. Every agent is tailored to the business, its products, knowledge base and communication style.
Problem
Managers spent time on repeated questions, missed enquiries outside business hours and could not always know the full product catalogue equally well.
Solution
We connected LLMs and RAG knowledge bases with WhatsApp, Telegram, Instagram and CRM systems. The agent understands intent, advises the customer, captures the lead and hands over to a person when needed.
How the system works
- 01Message from a customer channel
- 02Intent and context detection
- 03Retrieval from a verified RAG base
- 04Response under company rules
- 05CRM lead or human handoff
My role
- Product concept and client discovery
- Conversation design and prompts
- RAG, channel and CRM integrations
- Launch, testing and iteration
Impact
7
AI assistants launched
24/7
customer availability
5
business verticals
Lessons learned
A useful business agent depends less on model size than on a sound knowledge base, guardrails, human handoff and close attention to the actual sales journey.